Flywheel marketing is a marketing strategy model that focuses on the customer experience. Since it first appeared in 2018, the marketing flywheel is a marketing strategy model that is believed to be able to replace the marketing funnel.
Just like a flywheel or flywheel that works to increase the momentum of a machine, a flywheel in marketing also works by gathering the power of loyal customers to drive business.
In the flywheel, growth and customers are at the center of every other process. Everything really revolves around the customer experience. Loyal customers are the energy that drives all growth. The customer is never out of the loop. In the sales funnel, the customer is the output. Once they leave the funnel, they are quickly lost and forgotten.
Flywheel vs Sales Funnel, What’s the Difference?
The marketing funnel that prioritizes consumers as output is one of the most important drawbacks. When the output has been obtained, potential customers have become buyers, they just leave the funnel and are no longer considered important. Meanwhile, in the marketing flywheel, consumers are considered a very important input and are placed at the center of the marketing strategy model.
Consumers play a very important role in driving business growth and are even considered a source of energy.
Flywheel is used in business to continuously improve customer satisfaction in order to increase profits and bring in more leads.
Flywheel marketing is a strategy model that is more effective at inviting sustainable purchases than the marketing funnel.
Here are some stages of marketing flywheel
This strategy can be regarded as a sustainable marketing strategy in which consumers are expected to return to buy products or provide product recommendations. To achieve this effect, consider the following tips here.
1) Attract
The attract stage is when marketers try to bring in as many potential customers as possible. this is usually, to attract more target consumers, marketers can try several ways such as creating blog articles, and other marketing content.
2) Engage Stage
When the target potential consumers are already interested in the attract stage and are getting to know your business, the next thing to do is provide more information and content. Through interesting content, it can convince potential consumers to want to try the products offered. Also provide some testimonials on your content to increase the confidence of your potential buyers.
3) Delight Stage
The delight stage is the stage that distinguishes the marketing funnel from the marketing flywheel. The task of the sales team in this stage is to build good relationships with consumers. Compared to ordinary marketing strategies, this is considered very effective in convincing new leads to want to try the company’s products.
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